Why Siemens And Disney Make A Magical Team

When Disney opened its science-based theme park, Epcot, in Florida in 1982, it took corporate partnerships to a new level.

The park is split into pavilions dedicated to subjects such as space, energy and the seas, and almost every one had a sponsor.

This helped ease the gigantic overheads of what was then the world’s largest construction project.

via Why Siemens And Disney Make A Magical Team.

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