Some are what you’d expect—name, address, social security number, and the bluntly termed “ability to afford products.”
But then there are segments like “thrifty elders,” new age/organic lifestyle adherents, bikers/Hell’s Angels, members of more than five online shopping sites, people with fireplaces, people who do a lot of medical googling (an “ailment and prescription online search propensity”), those who have credit with “a low-end standalone department store” (read: WalMart), and perhaps most bizarrely of all, purchasers of “Novelty Elvis” products.
Here’s the full list.
via What Exactly Those Data Brokers Know About You – Nextgov.com.