How To Scientifically Make Buying Your Product A No-Brainer For Customers | Fast Company


.. once the company optimized the page by hiding the abundant product information behind tabs

(and thus available only “on-demand” rather than imposed on visitors coercively),

sales of the product increased by threefold.

via How To Scientifically Make Buying Your Product A No-Brainer For Customers | Fast Company | Business + Innovation.

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