Amazon Picks Favorites With Brands in ‘Pay to Play’ Move | Bloomberg

Consider the different experiences of Ralph Lauren Corp. and Levi’s on Amazon, according to the L2 study.

Ralph Lauren, which doesn’t have an agreement with the Web retailer to offer its clothing or accessories through the site, had more than 9,000 items available on Amazon as of April via resellers.

By contrast, no merchandise from Levi’s, which has a deal to distribute its apparel on Amazon, can be purchased from a reseller. Levi’s products are only available from Amazon itself.

via Amazon Picks Favorites With Brands in ‘Pay to Play’ Move – Bloomberg.

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